From former Goldman Sachs investment bankers turned entrepreneurs comes a practical playbook for aspiring business innovators, filled with nontraditional yet accessible advice for making the most of your business. SHORTCUT YOUR STARTUP is filled with personal anecdotes and real-life advice from the playing field. Broken down into ten key “Startup Switchups,” the Reums flip traditional advice on its head and guide readers through pre-launch investigation tips ranging from strategies for running and scaling your business, to if, how, and when to exit your business.
Pre-order a copy of SHORTCUT YOUR STARTUP here. A portion of the proceeds from the first year of books sales will support the non-profit Network for Teaching Entrepreneurship (NFTE).
Courtney Reum is the co-founder of M13, a disruptive venture capital firm that has invested in over 100 startups in names such as Lyft, Snap, Warby Parker, ClassPass, and Slack. He’s been recognized as Goldman Sachs’ 100 Most Intriguing Entrepreneurs 4 years in a row and his entrepreneurial venture VEEV earned him a place on Inc’s 250 fastest growing companies.
Additionally, Courtney is a host on the TV show, Hatched and has been featured in Richard Branson’s book, Screw Business as Usual.
Carter Reum has been recognized as one of Goldman Sachs’ Builders + Innovators Top 100 Most Intriguing Entrepreneurs for 4 years in a row. He is the cofounder of M13, a holding company that differentiates itself by accelerating consumer brands at scale using a repeatable playbook approach. M13 has invested in over 125 companies including names like Lyft, Pinterest, Warby Parker, SpaceX, and more.
As founders of VEEV Spirits, Carter and his brother Courtney have been recognized as part of the Forbes 30 Under 30, Inc’s 250 fastest growing companies in America, have been featured on TV as hosts of Hatched and in Richard Branson’s book, Screw Business as Usual.
Brian Lee is co-founder and served as CEO of The Honest Company, which he launched with Jessica Alba in 2012. Honest has been honored with a wide range of recognitions, including the ACG Award for Social Responsibility, PC Magazine’s Seal of Consumer Approval in Tech, and the 2015 Pioneer in Sustainability Award by the Sustainable Business Council of Los Angeles.
In 2001, Brian co-founded and served as President of LegalZoom and in 2008 he co-founded and served as CEO of ShoeDazzle. He was formerly an attorney with Skadden, Arps, Slate, Meagher & Flom, LLP, and is also the co-founder and managing partner of BAM Ventures, which focuses on seed investing in some of the most innovative start-ups throughout the world.
Brian graduated Magna Cum Laude with a B.A. in Economics and Business from UCLA, and received his J.D. from UCLA School of Law. He was named among the 25 Most Notable Korean-American Entrepreneurs by Forbes Magazine in 2009 and an Ernst & Young Entrepreneur of the Year in 2014.
Payal Kadakia is the Executive Chairman & Founder of ClassPass and the Artistic Director of The Sa Dance Company.
Payal has been a “dancetrepreneur” since the age of 3 and it was her passion for dance, entrepreneurship, and making the world a more active, happy place that led to the founding of Classpass. ClassPass is a membership program for fitness classes across multiple gyms and studios, making working out more engaging, accessible, and affordable.
Payal also founded The Sa Dance Company, a contemporary Indian dance company that has achieved tremendous community support, soldout performance, celebrity endorsements, and positive reviews in The New York Times, MTV, and prominent South Asian publications.
Prior to founding ClassPass, Payal worked as a consultant at Bain & Company and in Warner Music Group’s Digital Strategy and Business Development Group. Payal also has a degree from MIT in Operations Research and Economics.
